Search Engine & Conversion Optimisation
72% of marketers say relevant content creation was the most effective SEO tactic.
57% of B2B marketers say conversion rate is their most useful metric.
0:03 is the loading time after which 40% of visitors will leave your website.
It can be very easy to overlook how important copywriting is when it comes to your website. While design and layout are important, your website page content is just as important and in some cases can be more important.
Your website content is what search engines will rank you on and great content is vital if you are to turn a visitor on your website into a lead or customer.
Rank Better On Search Engines
You need to attract the right people to your website before you can engage with them. So being easily found on search engines as well as creating content that is engaging is quite important. Your content needs to strike a fine balance between providing information that search engines like and will rank you highly for, with content useful and informative, that visitors can easily digest.
Earn More Credibility & Greater Trust
Great website content helps your business appear more professional to your target audience. By ensuring that you website content is well written, in the right tone and helps solve your users challenges or needs, you will earn greater credibility and trust with your audience.
Communicate With Your Audience Better
Well structured, clear and informative page content, will help your website visitor understand what you are offering better. If its informative, educational and speaks directly to their needs and challenges they will be more likely to engage with your business further.
Encourage Visitors To Take Action
Well written content will encourages and motivates readers to do something more immediately. Calls to action need to be considered when creating page content, where best to place them and what they should say.
Would You Like To Talk To Us
Talk to us about your business, your current marketing strategy, your digital requirements and your business website. We will be happy to provide you with advice, insight and solutions to help you be more effective on line.