Website Content Writing
The right website copy will attract the right people and if good enough will convert those website visitors into qualified leads.
Adding social proof to your page content can increase conversions by 20%.
The pages that are on the first Google results pages have an average of 1800 words each.
Being specific with a personal touch can lead to between 8% & 10% increase in conversions.
The value of copywriting for websites is often overlooked, but you need to make sure that the words on your site convey your message correctly in an engaging and informative way, which is clear and easy for your target audience to understand.
Increase Traffic To Your Website
Search engines reward and rank websites whose content is relevant and useful. By crafting your content around your target audiences needs, challenges and questions, your website becomes a useful resource and so will be more likely to be ranked higher in results pages and be found by more qualified potential clients.
Build Trust With Your Audience
Good page content helps to build trust between your business and your target audience. Use your knowledge and service descriptions to show your professionalism and experience. By educating rather than selling you are more likely to build a stronger trust with your audience faster.
Encourage Website Visitors To Take Action
Using “Call To Action” statements in your page content encourages readers to do something that will help move them through the buyer journey. This can be used to ask them to subscribe, request a call back, download an ebook, etc.
Your 24/7 Sales Person
You can be available to speak to clients, answer their questions or introduce your products or services to them all day, everyday. Your website content though can. Your content should aim to gently guide your website visitor from helpful page to helpful page, until they convert and become a qualified lead, who you can then follow up with.
Would You Like To Talk To Us
Talk to us about your business, your current marketing strategy, your digital requirements and your business website. We will be happy to provide you with advice, insight and solutions to help you be more effective on line.