Returning visitors are more likely to engage with your business or purchase products. Remarketing reminds people who have been to your site before about your business, products and services.
Remarketing leads to an increase in qualified and more engaged return visits to your website
Remarketing can increase conversion rates by an average of 26%
Remarketing can increase branded search exposure rate by more than 1000%
The conversion rate for the first visit from a new user for most websites is only 2%. Retargeting helps you reach the 98% of visitors who did not initially engage with you or convert.
Website remarketing will show web users display adverts on websites they visit after navigating away from your website. The more often they see an ad for your business, service or products, which they had shown interest in, the more recognition and traction you gain. This regular and repeated exposure results in a higher click through rate to your website, as well as an increase in engagement and conversions.
Search remarketing means you can customise your search ad campaigns for people who have already visited your site. You are also able to adjust your keyword bids and adverts to these people when they are searching on Google and search partner sites.
This is a highly effective form of online advertising especially when combined with display advertising.
Dynamic Ads lets you display an ad for a specific product or service. This would be based on a website page they visited or an action they performed. As the content is dynamic, these adverts can include an image or text that relates to their previous visit to your website.
Social Network Remarketing
Social media remarketing shows adverts through that social platform to users that have visited your site while they are logged on to their social media accounts.
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