Automate Your Digital Marketing Processes For More Effective Campaigns With Measurable ROI

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Marketing Automation

25% of corporate B2B companies and 10% of SME’s are now using marketing automation to effectively grow their businesses.

Marketing automation is a collection of tools that automate your business’s digital marketing strategy. These tools benefit both large and smaller businesses.

Most businesses that don’t know much about marketing automation generally think it’s only a tool for handling repetitive marketing tasks automatically and only see the value of marketing automation as reducing cost and saving time.

While this is the case with the right marketing automation solution, the real value lies in what the it allows your business to do.

Identify More Qualified Leads

98% of your website visitors remain anonymous because they don’t fill out forms. Marketing automation visitor identification tools identify the companies visiting your site, and provide you with contact info for relevant people within the organisation, greatly increases the leads you can collect from your website data.

Increase Lead Conversion

Marketing automation tools identify who your leads are, what they are interested in and where they are in the buying journey. The tools also help you understand their behavior and level of engagement with your business. This means that you are able to send them the most relevant information at the best possible time, increasing your conversion rate.

Built In CRM & Integration With 3rd Party CRM’s

Track your opportunities from creation to close with using a sales your pipeline and create custom deal stages, fields, filters, etc. to manage your sales process.

If you use a 3rd party tool like SalesForce, this can also be integrated into your marketing automation system for even more insightful lead tracking.

Behavior Email Automation

Send out more relevant emails that are more likely to generate engagement and conversion. Using after the click email tracking ensures your communication can be more relevant and personal. This behavior based email automation means that you can send every lead right information at critical points in their buyer journey.

Dynamic Forms Built For Conversion

Dynamic forms should autocomplete fields for known visitors, helping improve conversion rates of landing pages. most marketing automation systems use a drag and drop editor so you can effortlessly build, customise and reorder fields and you can map fields from 3rd-party and native forms.

Engage Leads At Crucial Points

Powerful rules engines simplify marketing automation. Be more effective at engaging your leads at critical points in the buyer journey by creating buyer personas and using workflows. Marketing automation tools typically notify you daily of your hottest leads, allowing you to act at the right time to convert them to sales.

Lead scoring based on engagement, page tracking and more allows you to identify where in the buying cycle your leads are, how and what you should communicate with them.

Visitor ID Identifies More Leads

98% of your website visitors remain anonymous because they don’t fill out forms. Being able to identify the companies visiting your site, and provide you with contact info for relevant people within the organisation, greatly increases the leads you can collect from your website data.

End To End Analytics

Make key decisions with accurate and relevant data. Marketing automation tools provide powerful metrics that can be presented in customised reports. This allows you to understand end-to-end return on investment and share key information with your team, to improve campaign effectiveness from month to month

Analytics include:

  • Google Analytics and Adwords integration
  • Email and campaign tracking
  • Behavior tracking
  • Workflow analytics
  • After click email tracking
  • Form insights

Would You Like To Talk To Us

Talk to us about your business, your current marketing strategy, your digital requirements and your business website. We will be happy to provide you with advice, insight and solutions to help you be more effective on line.

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