25% of corporate B2B companies and 10% of SME’s are now using marketing automation to effectively grow their businesses.
Enhance the overall effectiveness of all of your marketing and sales activity
Significantly improve the quality of leads passed to Sales
Drive better lead-to-sale conversion rates
Most businesses that don’t know much about marketing automation generally think it’s only a tool for handling repetitive marketing tasks automatically and only see the value of marketing automation as reducing cost and saving time.
While this is the case with the right marketing automation solution, the real value lies in what the it allows your business to do.
Identify More Qualified Leads
98% of your website visitors remain anonymous because they don’t fill out forms. Marketing automation visitor identification tools identify the companies visiting your site, and provide you with contact info for relevant people within the organisation, greatly increases the leads you can collect from your website data.
Increase Lead Conversion
Marketing automation tools identify who your leads are, what they are interested in and where they are in the buying journey. The tools also help you understand their behavior and level of engagement with your business. This means that you are able to send them the most relevant information at the best possible time, increasing your conversion rate.
Built In CRM & Integration With 3rd Party CRM’s
Track your opportunities from creation to close with using a sales your pipeline and create custom deal stages, fields, filters, etc. to manage your sales process.
If you use a 3rd party tool like SalesForce, this can also be integrated into your marketing automation system for even more insightful lead tracking.
Behavior Email Automation
Send out more relevant emails that are more likely to generate engagement and conversion. Using after the click email tracking ensures your communication can be more relevant and personal. This behavior based email automation means that you can send every lead right information at critical points in their buyer journey.
Dynamic Forms Built For Conversion
Dynamic forms should autocomplete fields for known visitors, helping improve conversion rates of landing pages. most marketing automation systems use a drag and drop editor so you can effortlessly build, customise and reorder fields and you can map fields from 3rd-party and native forms.
Engage Leads At Crucial Points
Powerful rules engines simplify marketing automation. Be more effective at engaging your leads at critical points in the buyer journey by creating buyer personas and using workflows. Marketing automation tools typically notify you daily of your hottest leads, allowing you to act at the right time to convert them to sales.
Lead scoring based on engagement, page tracking and more allows you to identify where in the buying cycle your leads are, how and what you should communicate with them.
Visitor ID Identifies More Leads
98% of your website visitors remain anonymous because they don’t fill out forms. Being able to identify the companies visiting your site, and provide you with contact info for relevant people within the organisation, greatly increases the leads you can collect from your website data.
End To End Analytics
Make key decisions with accurate and relevant data. Marketing automation tools provide powerful metrics that can be presented in customised reports. This allows you to understand end-to-end return on investment and share key information with your team, to improve campaign effectiveness from month to month
- Google Analytics and Adwords integration
- Email and campaign tracking
- Behavior tracking
- Workflow analytics
- After click email tracking
- Form insights
Would You Like To Talk To Us
Talk to us about your business, your current marketing strategy, your digital requirements and your business website. We will be happy to provide you with advice, insight and solutions to help you be more effective on line.