Traditional marketing methods are becoming far less effective. How and when people reach purchasing decisions has changed with nearly 70% of a sale happening before your client even speaks to you.
Inboound marketing can help your business to:
Reach Relevant Prospects
Interruptive outbound marketing tactics no longer work with a more online based society. Businesses and shops now need to earn their audiences attention. Inbound campaigns are built to solve specific pain points that your ideal clients would have.
Provide sales with high quality leads
By attracting and engaging with the right people, inbound marketing tactics on average deliver 54% more leads and are +/-60% less costly than traditional marketing methods.
Help buyers convert
95% of traffic your website receives is not yet ready to buy or become a client. Inbound marketing helps prospects reach better buying decisions based on content designed to solve their problems and not push sales.
How Does Inbound Marketing Work
Inbound marketing helps your target audience and potential clients find the solutions to problems and challenges they may have. The process is designed to help your buyers to progress from awareness to decision. This ensures relevant visits to your website and and better quality of leads.
What Our Inbound Marketing Service Involves
No matter the size of your business, if you want to grow and reach your goals, you need to attract the right prospects to your business and drive traffic quality to your website. Inbound marketing delivers this very effectively.
Our inbound services include 9 key elements:
Working in partnership with you we help by creating a strategy that will effectively deliver your inbound marketing campaign, built around engaging content.
We talk to your existing clients and customers to better understand their characteristics and needs, as well as what they value and how the interact with your business.
Journey maps are created to help understand how users move from one stage of the buying process to the next. They show us how people engage with your business along the way.
We create profiles that make your target audiences a more real. This helps you identify and empathise with them and better understand what their needs, goals and challenges are.
By identifying keywords and phrases that are relevant to your target audience, we can build your content and website pages around terms your potential clients are using.
As people move through the buying process they will need content relevant to that stage. Developing a content strategy helps ensure the right content is delivered to the right people at the right time.
Working with you we help plan, create and publish regular content such as: articles, social posts, ebooks for landing pages, info graphics, etc. This content is designed to help the right people engage further with your business.
Your content distribution plan will outline when and on which social networks your content will be published to and also which content needs to be emailed to each of your email list segments to ensure people receive relevant communication.
Measurement & Reporting
By measuring results of campaigns and monitoring the data that is collected through your website you can better understand how well your inbound campaign is performing and what needs to change to help it perform better.
Would You Like To Talk To Us
Talk to us about your business, your current marketing strategy, your digital requirements and your business website. We will be happy to provide you with advice, insight and solutions to help you be more effective on line.