How GDPR Affects Marketing

How Will Your Digital Marketing Be Affected by GDPR

Background on GDPR In 1995 the European Union (EU) adopted the Data Protection Directive, intended to protect EU residents from abuses related to the processing of personal data. At the time this was considered an important component of EU privacy and human rights law. A lot has changed since then. … Read more

Communicate Better

How To Communicate Better With Your Audience

As American author and presidential speechwriter James Humes once put it: “The art of communication is the language of leadership.” Here are three main tips for more “artful” communications: know your audience, know what you want to say, and say it clearly and meaningfully. Know Your Audience This is perhaps … Read more

What IS GDPR

What Is GDPR & How Will It Affect Your Business

What Is the GDPR? In April 2016, following more than four years of discussion, the European Parliament, the Council of the European Union, and the European Commission of the European Union adopted new provisions for data protection called the General Data Protection Regulation (GDPR). The intention behind the law is … Read more

Content Writing Tips

Content Writing Tips From A Writer

“Writing, to me, is simply thinking through my fingers.” —Isaac Asimov If writing doesn’t come to you as easily as it apparently did to Mr. Asimov, here are four content writing tips from a writer: start strong, tell the readers what you’re going to tell them, tell them clearly and succinctly, … Read more

How To Avoid The Google Penalty

How To Avoid The Nasty Google Penalty

So the nasty Google penalty strikes again and this time threatening to drop the rankings of mobile websites who run pop up scripts on their websites. I am sure this will irritate a number of marketers, website designers and business owners. It could quite possibly seen as yet another attack by … Read more

Digital Marketing Measurement

Digital Marketing Measurement You Should Be Doing

Digital marketing measurement of your campaign efforts is really important. By constantly measuring results you can soon see where you are going right and where you are going wrong. Once you know this you can then adapt to improve your performance the following months to be more effective. What You … Read more

Improve Your Social Media Marketing

Improve Your Social Media Marketing

Social media marketing for a lot of people can be quite a struggle. There are so many networks out there and all require varying degrees of attention and monitoring. If you are going to be able to manage your social media marketing well and benefit from it, you need to … Read more

Is Google Advertising Worthwhile

Google Advertising – Is It Worthwhile

I have had a number of businesses that we work with ask me if they should be using Google advertising tools.  My answer every time is yes, and here’s why… Ways You Can Advertise With Google There are 4 ways that you can use Google to advertise your business Search … Read more

Use Your Digital Marketing Budget Smarter

Use Your Online Marketing Spend Smarter

Following the result of the Brexit vote last week I have heard businesses discussing cutting their budgets, especially where their online marketing spend is concerned. This often stems from a belief that marketing is not an essential when it comes to weathering a possible financial storm. Businesses do sometimes need … Read more

How Much Does A Web Design Cost

How Much Does A Website Design Cost?

I am often asked about how much would a website design cost, from concept to being taken live. The short answer is… “It depends” I know this isn’t super useful, especially if you have a budget to work with. Unfortunately however is that is the starting point answer. I think … Read more